Persuasion IQ
The 10 Skills You Need to Get Exactly What You Want


What is Your Persuasion IQ?

What makes someone successful? Why do some people achieve wealth, while others don’t? How can we predict who will make it big, who will barely make ends meet, and who will fail? How do we quantify the characteristics of highly successful people?

My research on what makes people successful has revealed that success depends on something beyond IQ and EQ. My studies show that those who enjoy greater happiness and wealth in life possess a high ability to persuade, influence, sell, negotiate, motivate, lead, and understand human nature. These are not abilities learned in school, yet they must be mastered to achieve major success in life. Some call this “street smarts,” I call it your “Persuasion IQ” (PQ).

What is your Persuasion IQ?

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Advanced Influence: Get What you Want, When You Want and Win Friends For Life.

Kurt Mortensen


America’s leading authority on persuasion, negotiation and influence reveals that professional success, personal relationships, leadership skills, and income depend on the ability to persuade, motivate and influence.

Kurt W. Mortensen is one of America’s leading authorities on persuasion, negotiation and influence. Kurt has spent 15 years researching persuasion, negotiation and motivational psychology. Kurt is the author of Persuasion IQ, The Laws of Charisma and the best-selling book Maximum Influence.

Over the years, Kurt’s experience teaching hundreds of keynotes and workshops nationwide with people from all over the world, he discovered all people desire to succeed but many times fall short of their goals. As a result, Kurt uncovered all the crucial elements for the formula of success and wealth that will ultimately help people achieve their goals for success. Kurt’s delivery and information is high energy, impactful, memorable and packed with humor.

“This is truly remarkable information,” said Dr. Stephen R. Covey, Author of The 7 Habits of Highly Effective People. “It is based on solid scientific research and extensive field experience. It contains unbelievably comprehensive and fresh new angles and insights to persuasion, using immensely practical examples.”